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Your Legacy Group
Building a Brand and Online Presence for an Insurance Professional Going Independent
The Challenge
After more than 15 years in the insurance industry, Raj had built deep expertise and a strong client base — primarily healthcare professionals and business owners. He was ready to go independent and provide a more specialized, focused service to the clients he knew best. But going out on his own meant starting with no brand, no website, and no digital presence. Your Legacy Group existed in vision only.
“From web design to content creation and social media, Armoury has helped build my business and take it to the next level. Gaurav takes the time to sit down with you and your team to understand your companies vision, strategy and where you want to be in the next 5-10 years. He also incorporates AI and technology into your business so that you outpace your peers/competitors in this fast changing environment. A pleasure to work with. Highly recommended!”
Raj L.President
Our Approach
Armoury started by working through Raj's vision for YLG — who he serves, what he stands for, and how he wanted to be perceived in a crowded market. From there, we developed full brand guidelines and a logo rooted in meaning: a tree, chosen deliberately to represent legacy — the enduring impact you leave on others, the roots that support future growth. Once the brand was finalized, we built the website with three clear goals: define who YLG is, explain their services in plain language, and establish authority through client testimonials and social proof. This is an ongoing engagement — Armoury continues to work with YLG on SEO, content, and social to grow their business over time.
The Results
• Full brand identity developed — logo, brand guidelines, visual system
• 5-page website launched, purpose-built for healthcare and business-owner audiences
• SEO campaign launched targeting healthcare & business professional in various cities
• Social media strategy developed and activated across LinkedIn with Instagram in the works
• Active subscription client — ongoing since 2023
What's Next?
Armoury is continuing to grow YLG's digital presence through SEO, content marketing, and social engagement — with the goal of making Your Legacy Group the go-to insurance firm for healthcare professionals and business owners in the GTA.