Essentials FST

Essen is a renowned fascia stretch therapy practitioner in the GTA, and is well respected by her peers. For years now, she had been working under other businesses and using their spaces to perform her therapy sessions. Recently she decided the time was right to branch out on her own, create her own personal brand, and have her very own practice.

Armoury worked closely with Essen to deeply understand her preferences and how she wanted to portray her own brand for the very first time to her clientele. We began by creating the aesthetics around her new business which she brilliantly decided to call - Essentials FST. The colours, fonts and the logo were carefully constructed to represent the essence of her business; herself. We then shifted our focus to create her website. Again the website closely followed the principles established earlier and represents her and her brand beautifully on the web.